Platinum Play Bingo makes way for Giggle Bingo

Further to our last email communication Platinum Play Bingo will be redirecting all traffic to the new brand “Giggle Bingo” as of today.

Giggle Bingo

All tagged traffic sent to Platinum Play Bingo is now recorded and redirected to the new Giggle Bingo site, so Affiliates will still be credited for all players sent to either Platinum Play Bingo or Giggle Bingo.

Why the change?

Giggle Bingo’s thriving, secure bingo community is already making big waves in the bingo world.

Giggle Bingo has sky-rocketed in popularity since its successful launch on 14 September 2009 and has completely over-shadowed Platinum Play Bingo. The decision was therefore made to focus all our affiliate efforts on Giggle Bingo which we believe from early indicators will be a winning Bingo site for our partners.

As before, Giggle Bingo features all the same bingo rooms you would find on Platinum Play Bingo, including 90 Ball and 75 Ball Bingo PLUS the one of a kind Bingo Ball for Life promotion.

How does this effect me?

Affiliates who are still pushing Platinum Play Bingo should rather focus on Giggle Bingo as the brand response and the higher conversion rates is providing much higher revenues for any given amount of exposure given.

There are a range of banner options available for Giggle Bingo on the affiliate system.

Please contact your relationship manager if you need any assistance.

What’s news on Giggle Bingo?

Giggle Bingo recently launched a UK (http://www.gigglebingo.co.uk) and a Canadian (http://www.gigglebingo.ca) site to cater for the specific needs of these markets.

The Giggle Bingo site also recently received second place in the coveted WhichBingo.co.uk New Site of the Year award category.

Don’t miss the bingo craze – Giggle Bingo is riding high into 2010.

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Customisable Casino .exe’s For Affiliates

Greetings webmasters! I trust you all fared well in the festive season :-)

Somewhere in all the mad winter rush we added a nice new feature to our casinos download process. Partners are now able to customise the name of the casino executable directly from their websites.

For the most part this does not effect any the normal traffic into our main brand sites, however for those guys and gals that like to link directly to our downloads and want a little more customisation.

Here’s how you do it!

The standard URL variables for a direct download

http://www.7sultans.eu/btag-yourtag/download.casino

When the download launches, it looks something like this.

7sultans-download

This directly launches the download wraps the banner tag “btag-yourtag” into the software.

Visually : The standard executable for 7Sultans reads “7Sultans.exe” to the user.

The custom variable coder

An additional variable can now be added to the direct download that now re-names the exe while wrapping the partner tag on the fly.
The variable is called ‘filedisplayname’ and you can use any name to rename any EXE.

Here’s an example where we used “MySlotsSite” as the customised variable.

http://www.7sultans.eu/btag-yourtag/download.casino?filedisplayname=MySlotsSite.

Custom Download

Custom executable usage on your site!

How can a custom named .exe help me?
There are a number of circumstances where a custom named executable is handy to have, other times it’s a nice to have option for perfectionists.

Possibilities are endless, boundless, great!

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PokerTime’s Win a Rolex Promotion Monthly Winners

Here are the lucky monthly winners of the PokerTime Win A Rolex Competition:

November:

  • FA18204 – 100%RS
  • FA11875 – 100% RS
  • FA19165 – $150
  • FA16468 – $100

October:

  • FA19373 – 100% RS
  • FA11875 – 100% RS
  • FA19165 – $150
  • FA16468 – $100

September:

  • FA16643 – 100% RS
  • FA18231 – 100% RS
  • FA12199 – $150
  • FA496 – $100

August:

  • FA18188 – 100% RS
  • FA2876 – 100% RS
  • FA14087 – $150
  • FA18295 – $100

July:

  • FA16693 – $150
  • FA18297 – 100% RS
  • FA6891 – $100
  • FA9027 – 100% RS

June:

  • FA16268 – 100% RS
  • FA15590 – 100% RS
  • FA6097 – $150
  • FA5246 – $100

Congratulations!

Remember that you can win your share of prizes in the exclusive affiliate promotion by referring at least 1 purchasing poker player by the end of 2009. Prizes include a share of $10,000 and a fantastic Rolex watch.

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Congratulations to the winners

Congratulations to the following lucky affiliates who received great prizes from Fortune Affiliates:

Niagara Falls Weekend:

This past weekend one of the lucky affiliates, who recently reactivated his account, enjoyed a Niagara Falls weekend away courtesy of Fortune Affiliates. Steve stayed at the Hilton Hotel while attending the CBG Affiliate Weekend (http://www.cbgaffiliateweekend.com) from 24 to 26 July. Fortune Affiliates was one of the main sponsors of the event and hosted the gala affiliate dinner.


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New Fortune Affiliates site is launched

New Fortune Affiliates website

Fortune Affiliates has proudly unveiled its new website. The site (http://www.fortuneaffiliates.eu/) has received an extreme makeover with an updated, modern design and layout, as well as brand new functionality and features.

Great new look for Fortune Affiliates site

In keeping with modern trends in website design, the new Fortune Affiliates site is more visually appealing and user-friendly with an improved design based on best practices in usability. Navigation is easier with large, bold links and buttons to guide visitors around the site.

Streamlined registration process

Signing up as a Fortune Affiliate has never been easier with a shorter registration process that has been reduced to a single page form.

On-demand Web Analytics

Webstats are now merely a click away – the new Web Analytics feature accessible from the left side bar allows you to view real time data for the past 12 hours of the Unique Visitors, Downloads and Registrations you have generated. The other stats reports are, of course, still available for more in depth analysis of your results.

Fortune Affiliates: French

The site is now available in the French language – change your language by visiting the home page and clicking on the links at the very top of the page.

Your feedback

We’d love to get your feedback about the new Fortune Affiliates site – please send your comments to your Fortune Affiliates relationship manager or email support@fortuneaffiliates.eu.

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US players can only play the waiting game

Congressman Barney Frank

It seems that online casino operators hoping for a quick return to the US market will need to wait a little longer – Rep. Barney Frank, the chief proponent of legislation to legalize and regulate online gambling, is also the head of the US House Financial Services Committee. It seems that in the current climate of global economic woe his attention is focused on economic matters and the debate around online gambling legislation is set to resume only in September 2009. This is a blow for those online casino operators who were hoping for resolution.

Rep. Frank’s support for his online gambling legislation has grown recently, from both sides of the political spectrum. Lawmakers seem to be more understanding of the public’s desire to have the right to gamble online.

As for the outcome of the legislative process, only time will tell.

Source: Google News

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Mega Moolah Online Progressive Slot Machine sets new record

megamoolah

As a Fortune Affiliate you will be pleased to know that the Mega Moolah Online Progressive Slot has reached a massive $6,318,533 this week. This is a great opportunity to market the Fortune Lounge casino brands where players have a chance to win this life-changing jackpot.

Mega Moolah is a four-tier progressive jackpot that includes an exciting jackpot wheel feature that increases wins exponentially. The theme is set in the wild African jungle with lions, giraffes, zebras, elephants and monkeys representing the payline and bonus symbols.

Remember, you can find Mega Moolah marketing material by going to the “Marketing Material” section of the Fortune Affiliates site after you have logged in.

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eCogra report on URL structure

You may recall that recently the Fortune Lounge sites changed over to a new URL structure in order to accommodate improvements to affiliate reporting.

The change was implemented and received the stamp of approval from eCogra (e-Commerce and Online Gaming Regulation and Assurance) after a thorough audit was conducted to verify that the changes implemented did not impact on affiliate tracking information.

Read the full eCogra report.

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The New URL Structure

Fortune Affiliates are making improvements to their reporting. Unfortunately, this requires you to make some changes to your media. Every piece of media pulled from the Fortune Affiliates website after the end of March will already reflect the new structures.

Changes to your old media items must be made after the following dates:

Now you may ask why the different dates? Simply because a staggered, careful approach will minimise the errors. Fortune can’t make money if you don’t send players and you can make much more money if you have better reporting and more accurate funnel analysis (which banners in what places work for me). So we have to work together on this. Fortune have also assured me that they will do everything in their power to make sure this process goes smoothly.

So why this change? It will allow FA and you to track your campaigns better in terms of optimising a campaign, or running a tiered affiliate operation, or even just looking at the full funnel.

So what if I don’t change? Well, Fortune will still track your players to you but they won’t be able to report on the players. Your players will still earn you revenue because Fortune have implemented a step that will map the old tags to your account.

I’ll be writing an article that will take you step by step through the processes of changing the old media you have. Don’t forget you can contact your relationship manager directly for any help or contact support@fortuneaffiliates.com

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