Somewhere in all the mad winter rush we added a nice new feature to our casinos download process. Partners are now able to customise the name of the casino executable directly from their websites.

For the most part this does not effect any the normal traffic into our main brand sites, however for those guys and gals that like to link directly to our downloads and want a little more customisation.

Here’s how you do it!

The standard URL variables for a direct download

http://www.7sultans.eu/btag-yourtag/download.casino

When the download launches, it looks something like this.

This directly launches the download wraps the banner tag “btag-yourtag” into the software.

Visually : The standard executable for 7Sultans reads “7Sultans.exe” to the user.

The custom variable coder

An additional variable can now be added to the direct download that now re-names the exe while wrapping the partner tag on the fly.
The variable is called ‘filedisplayname’ and you can use any name to rename any EXE.

Here’s an example where we used “MySlotsSite” as the customised variable.

http://www.7sultans.eu/btag-yourtag/download.casino?filedisplayname=MySlotsSite.

Custom executable usage on your site!

How can a custom named .exe help me?
There are a number of circumstances where a custom named executable is handy to have, other times it’s a nice to have option for perfectionists.

• Co-branding | It looks like a casino, feels like a casino but is Your Own Casino
• Promotions | Any promotion you can dream up “Ipad casino download“
• Content Relevance | Download Hellboy Slot Game Now!

Possibilities are endless, boundless, great!

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The change was implemented and received the stamp of approval from eCogra (e-Commerce and Online Gaming Regulation and Assurance) after a thorough audit was conducted to verify that the changes implemented did not impact on affiliate tracking information.

Read the full eCogra report.

Changes to your old media items must be made after the following dates:

• Platinum Play Bingo – 5 March 2009
• Royal Vegas, 7Sultans, Poker Time and Vegas Palms – 17 March 2009
• All remaining brands – 31 March 2009

Now you may ask why the different dates? Simply because a staggered, careful approach will minimise the errors. Fortune can’t make money if you don’t send players and you can make much more money if you have better reporting and more accurate funnel analysis (which banners in what places work for me). So we have to work together on this. Fortune have also assured me that they will do everything in their power to make sure this process goes smoothly.

So why this change? It will allow FA and you to track your campaigns better in terms of optimising a campaign, or running a tiered affiliate operation, or even just looking at the full funnel.

So what if I don’t change? Well, Fortune will still track your players to you but they won’t be able to report on the players. Your players will still earn you revenue because Fortune have implemented a step that will map the old tags to your account.

I’ll be writing an article that will take you step by step through the processes of changing the old media you have. Don’t forget you can contact your relationship manager directly for any help or contact support@fortuneaffiliates.com