Fortune Affiliates are making improvements to their reporting. Unfortunately, this requires you to make some changes to your media. Every piece of media pulled from the Fortune Affiliates website after the end of March will already reflect the new structures.

Changes to your old media items must be made after the following dates:

• Platinum Play Bingo – 5 March 2009
• Royal Vegas, 7Sultans, Poker Time and Vegas Palms – 17 March 2009
• All remaining brands – 31 March 2009

Now you may ask why the different dates? Simply because a staggered, careful approach will minimise the errors. Fortune can’t make money if you don’t send players and you can make much more money if you have better reporting and more accurate funnel analysis (which banners in what places work for me). So we have to work together on this. Fortune have also assured me that they will do everything in their power to make sure this process goes smoothly.

So why this change? It will allow FA and you to track your campaigns better in terms of optimising a campaign, or running a tiered affiliate operation, or even just looking at the full funnel.

So what if I don’t change? Well, Fortune will still track your players to you but they won’t be able to report on the players. Your players will still earn you revenue because Fortune have implemented a step that will map the old tags to your account.

I’ll be writing an article that will take you step by step through the processes of changing the old media you have. Don’t forget you can contact your relationship manager directly for any help or contact support@fortuneaffiliates.com